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- 3 products are enough: shampoo, body wash, face cream.
- 5 minutes a day: 2 minutes hair, 2 minutes body, 1 minute face.
- Lukewarm, not hot: showering once a day is enough.
- The most common mistake: one product for everything.
Men's grooming doesn't have to be complicated. No 12-step programme, no 15 products in the bathroom. You need the right products, the right order and 5 minutes a day.
In this guide I show you the grooming routine I recommend to every customer after 20 years in the barbershop. Thousands of men came to me with the same questions. The answers are surprisingly simple.
How often should men shower?
Once a day is enough for most men. If you do a lot of sport you can shower twice, but only use shower gel once. The second time, plain water is enough.
Showering too often with strong products puts strain on the skin's natural protective film. The skin becomes dry, feels tight and produces more sebum in response.
Water temperature: lukewarm, not hot. Hot water dries out skin and scalp.
The 3-step routine: hair, body, face
| Step | What | Time | Product |
|---|---|---|---|
| 1 | Wash hair twice, leave it on | 2 min | Shampoo |
| 2 | Wash body, rinse everything | 2 min | Body Wash |
| 3 | Moisturise face, also after shaving | 1 min | Face Cream |
Step 1: Wash your hair (2 minutes)
Wet your hair. The first wash with a little shampoo removes sebum and residue. Rinse. For the second wash use a little more shampoo and massage it thoroughly into the scalp. Leave it on while you move on to step 2.
Why twice? The first round removes the worst of the dirt. Only in the second do the caring ingredients really get to work; in our shampoo these are arginine, argan oil and wheat protein.
Step 2: Wash your body (2 minutes)
While the shampoo works, wash your body with a body wash that doesn't dry out the skin. Then rinse your hair and body together.
Important: no shower gel on your hair. I explain why in Shower gel as shampoo: what really happens.
Step 3: Face care (1 minute)
After showering or shaving, apply a pea-sized amount of face cream to the still slightly damp skin and massage it in gently.
This is not a luxury, it is basic care. The skin on your face is exposed to wind, sun, cold and blades every day.
Three products made to work together, in the scent Musk Abyad. Cheaper than buying them separately and in a box that makes a great gift.
View the gift boxThe most common grooming mistakes men make
- One product for everything. All-in-one is a marketing promise, not a care concept. Hair, body and face have different needs.
- Showering too hot. It feels good, but dries out skin and scalp.
- No face cream. "I don't need it" is the sentence I hear most often. The men who look fresh at 40 usually started at 30.
- Buying the cheapest shampoo. The ingredients make the difference. A shampoo with silicones looks good in the short term but weighs hair down over time.
- Forgetting the scalp. Good hair starts with a well-cared-for scalp. Always massage the shampoo in with your fingertips.
Line up the three products in the order you use them: shampoo, body wash, and the cream by the sink. That turns the routine into a habit without you having to think about it.
What you really need and what you don't
Three products are enough: a good shampoo, a mild body wash and a face cream. Serums, toners and scrubs can be useful but are optional. If you get the basics right, you are better off than most.
Frequently asked questions
How often should men shower?
Once a day is enough. With sport or physical work also twice, but only use shower gel once.
Do men really need three different products?
Yes. Scalp, body skin and facial skin have different needs. An all-in-one product can't cover that.
Which grooming routine is recommended for men?
Shampoo for your hair, body wash for your body, face cream after showering or shaving. 5 minutes, 3 steps.
How do I start a skincare routine as a man?
With a good face cream, morning and evening. That is the step with the biggest effect. Once that is a habit, you can add a mild face wash if needed.
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