Grooming tips for men from the barber

What Ahmed tells his customers in the barbershop every day: wash your hair the right way, care for your skin after shaving and build a routine that sticks with three products.

Get more out of your grooming routine: with products that deliver what they promise.

For more than 20 years, men in Ahmed's barbershop in Düsseldorf have asked him the same questions: How often should I wash my hair? What helps after shaving? Do I really need a face cream? Here are his answers, short and practical. If you want to dig deeper, you'll find detailed articles in the Guide.

Stronger-looking hair starts at the scalp.

A mild shampoo, the right amount and two minutes. That's all it takes.

Wash twice

The first wash removes oil and styling residue, the second lets the care reach your hair.

Massage with your fingertips

Gently work the shampoo into your scalp instead of rubbing your hair together.

Rinse with lukewarm water

Hot water dries out the scalp. A cool rinse at the end adds shine.

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Stronger-looking hair starts at the scalp.

Showering without that tight feeling.

The skin on your body needs different care than your scalp and face: a thorough clean without drying it out.

Shower lukewarm

Hot water feels good, but it dries out your skin.

Spread gently

Spread the Body Wash in circular motions while the shampoo works in.

Pat dry instead of rubbing

Then pat your skin dry with the towel to keep it supple.

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Well-cared-for skin doesn't need ten steps.

Men's skin is challenged by shaving, weather and everyday life. A simple routine moisturizes, soothes after shaving and keeps the skin well cared for.

Morning

Wash your face with lukewarm water and massage in a pea-sized amount of cream.

After shaving

Apply the cream to skin that is still slightly damp. That way nothing feels tight.

Evening

Apply cream once more. The care has all night to work.

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